This summer London will witness what is being hailed as the largest public art exhibition ever to grace the city streets. In May, June, and July 2010, over 250 elephants will be paraded through the city dressed to the nines and decorated by a variety of artists and celebrities. At the end of the parade they will be auctioned off by Sotheby's, and the sales are not only to increase someone's collection, but the proceeds will also benefit a wonderful cause: the preservation of the Indian Elephant.
The Asian Elephant population has plummeted in the last 100 years, hovering at 25,000-30,000 down from 200,000. These creatures are in danger of poachers looking to collect their ivory tusks and also by loss of habitat due to human habitation. This parade was organized to increase the public's awareness of the danger this animal faces everyday.
For an more information on the parade click HERE and for a taste of whats to come watch the video below to see what the founders of artist collective The Treatment Rooms, Baroness Carrie von Reichardt and Mr Spunky, are doing with their elephant "Phoolan."
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